Viewability

24 09, 2015

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VivaKi’s Bertozzi: Great to See Exchanges Cleaning Up But it Should Have Happened Two Years Ago #Video@Dmexco

17 10, 2018

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Attribution Modelling is No Longer a Black Box Science says GroupM’s Simon Thomas

23 09, 2014

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The DSP and Trading Desk Pricing Model is Broken says AudienceScience’s Hochberg

9 05, 2019

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The Buy-Side View: Q&A with Montblanc’s Maria Gräfin von Scheel-Plessen

22 09, 2014

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Vindico President Matt Timothy Explains Why His Company Chose to Make Viewability and Fraud Tech Free for Publishers

21 09, 2015

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GroupM’s Rob Norman: Large Video Platforms Need to Be More Transparent on Actual Usage #Video@Dmexco

15 09, 2014

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Canal Plus Hoping a Viewability Standard will Help Video GRPs Match Offline GRPs #Video@Dmexco

28 09, 2018

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The WIR: Federal Prosecutors Open Investigation into Media Buying, Amazon Considers Building a Video Ad Server, and Comcast Wins Battle for Sky

3 07, 2018

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Premium Environments Are 42 Percent More Cost Effective for Advertisers says GroupM

20 09, 2018

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Viewability Rates Are the Industry’s Dirty Little Secret says Spotify’s Danzis

21 06, 2018

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How Advertisers Can Use KPIs to Boost Their Competitive Advantage