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Viewability

Harriet Kingaby 09 January, 2015

9 01, 2015

Week in Review: Talktalk Acquires blinkbox, Rumours of a Verizon Bid for AOL Abound, and Facebook Ups the Pressure on Youtube

13 07, 2015

Why Viewability Discrepancies Occur Even When Both Sides are Using the Same Vendor

26 11, 2014

Digital Ad Fraud: is the Industry Stuck in a Never-ending Game of Whack-A-Mole?

16 10, 2015

WiR: Facebook Tests New Video Experiences, Fears Over Mobile Video Compatibility and Quantcast Launches Open Data Platform

13 07, 2015

WiR: AOL Eyes Up Millennial Media, Twitter Allows Apps to Advertise with Video and Meerkat Launches Cameo

19 11, 2014

Video Poses Higher Brand Risks than Display, Says Integral Ad Science

5 11, 2014

Sticky Finds that Just 16 Seconds of the Average 30 Second Pre-Roll is Actually Viewed

19 02, 2015

Majority of Agencies Say Video Ads are Equal to or Better than TV

25 03, 2015

In-App Mobile Inventory is Still Posing Brand Safety Challenges

18 10, 2018

Video Viewability Standards Aren’t Fit for Purpose for OTT says IAS’ Astbury

18 10, 2018

Agencies Must Communicate for P&G’s Multi-Agency Model to Work says Havas’ Houssaini

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