In this week’s Week in Review: Facebook tests new video experiences, the compatibility of mobile video comes under scrutiny and Quantcast launches open data platform. To receive weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
New Additions to the Agenda for New Video Frontiers
There have been several exciting new new additions to the speakers and sessions for next week’s New Video Frontiers event in London (Oct 20th-21st), which is now on course to sell out. See here for the latest agenda.
Facebook Tests New Video Experiences
Facebook has announced changes to its video offering which will bring it more in line with YouTube’s rival product. It claims its algorithms will curate suitable videos from friends and families in addition to trending topics on the site. This “dedicated page for video” is designed to help “people discover, watch and share videos on Facebook that are relevant to them”.
Only Ten Per Cent of Mobile Video Ads Are Compatible
Despite 36 per cent of ad viewing happening on mobile devices, just 10 per cent of those video ads are compatible with mobile, according to JW Player’s ‘Trends in Online Video 2015’ report.
Quantcast Launches Open Data Platform
Quantcast have launched an open data platform to reportedly increase the reach and accuracy of data applied to online and mobile app audiences. The platform will link digital data signals to offline attributes like sales and TV viewership.
Multiscreen Users are Less Receptive to Digital Ads
Despite spending the same amount of time watching video on TV as they spend on digital platforms, multiscreen users are less receptive to digital adverts, a report from Millward Brown has revealed.
S4M Announces AdVerification Score.
S4M (Solutions for Mobile), revealed a huge loss of $10 Billion to advertisers through a lack of ad transparency announced its AdVerification Score as a potential solution.
65 Per Cent of Online Ad Spend to Be Programmatic
By 2017 programmatic will account for 65 per cent of total online video ad spending, the latest report form eMarketer has predicted.
Ad Industry Losing £1bn a Year as Ads Don’t Load Fast Enough
Ads taking too long to load are costing the UK advertising industry the equivalent of £1bn a year, according to the latest figures released by European ad verification company Meetrics. However, the report also shows online ad viewability in the UK rose from 49 per cent in Q2 to 52 per cent in Q3.
Ofcom Moves VoD Regulation In-House
Communications regulator, Ofcom, has brought the regulation of Video on Demand in-house to sit alongside its regulation of broadcast content.
Twitter to Lay off 336 People
New CEO Jack Dorsey has confirmed that the mini-blogging site is to lay off 8 per cent of their workforce in an e-mail to staff. Dorsey called the decision “tough but necessary”.
Gannett Acquires Journal Media Group
Media holding company, Gannett, has acquired the Journal Media Group, which owns a number of print and online publications including the Milwaukee Journal Sentinel and the Naples Daily News.
Rightster Launches VideoSpring
Global muliti-channel digital video network, Rightster, has launched VideoSpring, a searchable video licensing portal for brands, agencies and producers to source and use video content that is already trending on the web, in Asia.
Videology Completes Migration with Yahoo Japan
Videology has announced that it has completed a migration with Yahoo Japan to shift the entirety of Yahoo Japan’s In-stream Online Video inventory.
Ad Spending Rises Despite Ad Blocking
Total digital ad-spend has grown to nearly £4 billion in the first half of 2015, despite challenges from ad-blocking, the IAB has found. The report has also found that mobile spend is up 51 per cent, accounting for nearly 80 per cent of the rise in digital ad revenues.
Mums Keep Their Mobiles and Tablets on 24/7
Stay-at-home mothers keep their mobile and tablet apps on all the time, a report by Time Inc. and Starcom Mediavest has found.
Netflix Dominating Online Viewing
SVoD company, Netflix, has been slowly dominating online viewing, IPA’s ‘Touchpoints 6’ study has revealed. The study also showed that YouTube and Netflix were found to be the two biggest services for consuming on demand content, particularly amongst millennials.
People Spend as Much Time Watching Online Video as TV
People are spending as much time watching online video as they do watching TV, a new study from Millward Brown has found.
Own a Streaming Device and Watch More Discs
Those that own streaming devices such as Roku, Apple-TV or video game console are more likely to watch more internet video on the television, Parks Associates research has found.
Second Screen Usage Driven By Constant Stimulation Need
The increased size and enhanced quality of screens of smartphones and tablets over the years have encouraged more activity and usage of multiple devices when watching TV says a study from Strategy Analytics.
Advanced TV Used by Eight Out of Ten Advertisers
The majority of advertisers have already used some form of advanced TV in their marketing, a study by the IAB has found.
Ten Per Cent of U.S Households Have ‘Cut The Cord’
A quarter of American Households have cancelled their pay-TV service in the past 12 months and are using online video sources instead, says a report from Parks Associates. Seven per cent of U.S users have ‘shaved’ the cord, downgrading their pay-TV service.
TV and Radio Still Important in Europe
Watching TV and listening to the radio are still important to Europeans, despite the growth of other media outlets, three news studies from the European Broadcasting Union (EBU) have revealed.
Euro Digital Ambitions Suffer €106bn Shortfall
European Commission targets for mobile and broadband coverage will not be met because of a €106 billion investment shortfall from private and public funds, a report from the Boston Consultancy Group has found.
Quantcast Welcomes Paul Curtis
Quantcast has appointed Paul Curtis to the newly created role of Global Partnerships Director. Curtis joins them from NBC Universal.
This Week on VAN:
Audience, Customisation and Multitasking: a Cross-Screen Video Advertising 101, read more on VAN
We Still Have a Long Way to Go Before Mobile Video Advertising is Fit for Purpose, read more on VAN
Ad of the Week: Diner: Back to the Future, Toyota, Droga5
Marty McFly and pals discuss what predictions the famous movie got right and wrong.
