Analysis
Half of US Buyers are Using Generative AI for Digital Video Ad Creation
Tim Cross-Kovoor2025-07-15T12:57:01+01:00Tags: AI|
smartclip Launches Agentic AI Platform ‘Sidekicks’, and Looks Beyond Ad Industry
Tim Cross-Kovoor2025-07-15T10:57:35+01:00Tags: Ad Tech|
WPP Appoints Microsoft’s Cindy Rose as New CEO
Tim Cross-Kovoor2025-07-10T09:56:25+01:00Tags: Agencies|
ISBA’s Origin Opens Up to the Market as Beta Trial Ends
Tim Cross-Kovoor2025-07-09T13:00:04+01:00Tags: Measurement|
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New Partner Research
Behind the Screens by Samsung Ads
“Behind the Screens,” is an annual comprehensive analysis of evolving TV viewership and changing audience behaviours from Samsung Ads. As the largest first-party data set of Smart TV users across the EU5, the report takes centre stage in the evolving CTV conversation.
In this edition, Samsung have introduced an additional layer of Samsung mobile data, providing an even broader multiscreen perspective on the rapid changes in media consumption.
Simply click the download button opposite to access the findings.
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Upcoming Events
► European Video Awards
8 Northumberland Avenue, London - 25th September, 2025
► TV Rise
Lisbon, Portugal - 21st - 23rd October, 2025
► FutureWeekAIMM
One Birdcage Walk, London - 12th November, 2025
► VideoWeek Roadmap
30 Euston Square, London - 13th November, 2025