1112, 2024 ITV Studios Sale Would Mark “Significant Departure From its Strategy”Dan Meier2024-12-11T12:52:46+01:00Tags: TV|
1112, 2024 What’s Changed in a Year of US Streaming?Tim Cross-Kovoor2024-12-11T14:03:34+01:00Tags: TV|
1012, 2024 Omnicom Agrees to Acquire Interpublic Group: How the Numbers Stack UpTim Cross-Kovoor2024-12-10T12:59:21+01:00Tags: Agency|
912, 2024 Digital Economy Consolidates “Around a Few Massive Platforms” in GroupM ForecastDan Meier2024-12-09T12:52:45+01:00Tags: Agency|
612, 2024 The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV AdvertisingTim Cross-Kovoor2024-12-06T16:15:33+01:00Tags: Week in Review|
512, 2024 Google’s “Cookie Conundrum” Eroded Trust in Programmatic This YearDan Meier2024-12-08T20:51:05+01:00Tags: Programmatic|
512, 2024 Use of Experiments to Measure Campaign Impact Doubled in 2024, finds WARCTim Cross-Kovoor2024-12-05T17:04:08+01:00Tags: Brands|
512, 2024 Despite High Numbers of Logged-In Users, CTV Has an Addressability ProblemTim Cross-Kovoor2024-12-05T15:34:40+01:00Tags: Ad Tech|
512, 2024 DAZN Makes $1 Billion Bet on Club World Cup and FIFA+ IntegrationTim Cross-Kovoor2024-12-05T13:19:46+01:00Tags: TV|
412, 2024 UK Broadcaster App Freely Looks Beyond PSBs for Extra ContentDan Meier2024-12-04T11:12:45+01:00Tags: TV|
