Agencies Must Communicate for P&G’s Multi-Agency Model to Work says Havas’ Houssaini

Tim Cross 18 October, 2018 

P&G is at the forefront of a movement among big advertisers who are looking to bring together talent from competing agency holding groups to work together on the same projects. This model can work says Hossein Houssaini, global head of programmatic solutions at Havas, and agencies should be open to trying it. But in order for it to work, Houssaini says that advertisers must make sure that the agencies they bring in are able to communicate freely and are informed about what’s going on for every stage of the campaign. In this interview, Houssaini also discusses what transformation means for agencies, and what they need to do to meet brands’ current demands and expectations. Filmed at New Video Frontiers 2018 in London.


About the Author:

Tim Cross is Assistant Editor at VideoWeek. slot gacor 4d slot gacor togel pulsa slot88 akun pro thailand slot gacor 4d slot gacor slot gacor 4d toto slot situs toto slot5000 situs togel slot88 slot dana slot demo slot gacor situs togel situs togel slot gacor slot777 situs togel situs togel toto slot slot demo judi bola slot77 slot bonus slot deposit pulsa slot88 bandar togel slot gacor 4d slot gacor 88 toto togel situs togel bandar togel bandar togel slot gacor slot88 slot server thailand slot88 slot88 slot gacor slot gacor slot gacor slot88 bandar togel togel macau slot4d
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