Ad of the Week

19 04, 2024

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The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says “Don’t Fear Google, it’s Already Won”

12 04, 2024

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The WIR: Amazon Touts 200 Million Ad Reach on Prime, BuzzFeed Has High AI Ambitions, and ProSieben Begins Selling Off Non-TV Assets

5 04, 2024

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The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

22 03, 2024

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The WIR: TF1 Plans International Streaming Launch, Disney Forges Direct Programmatic Paths with DSPs, and Apollo Bids $11 Billion for Paramount Studios

8 03, 2024

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The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

1 03, 2024

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The WIR: ITV Sells its BritBox Stake, IPG Announces AI-Powered ‘Operating System’, and European Publishers Sue Google for $2.3 Billion

23 02, 2024

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

16 02, 2024

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The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

9 02, 2024

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The WIR: MFE Cleared to Take Control at ProSieben, UK Households Ditched SVOD in Q4, and IPG Expects Low Tech Spend to Continue

2 02, 2024

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The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

26 01, 2024

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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down