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Research

Aaliyaan 31 July, 2020 

Research2024-08-05T14:25:00+01:00

Sponsored Research

Smartclip has launched a new white paper titled “Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences”, designed as a comprehensive guide for advertisers interested in addressable TV advertising.

Based on smartclip’s data and interviews with European ATV experts, the white paper picks out the key challenges and opportunities in European ATV advertising.

Addressable TV Advertising

 

Samsung Ads and IPSOS have launched new research, titled “The 2021 CTV Viewer”, looking at how viewing habits have evolved in Europe over the course of the pandemic.

The report explores the underlying views and behaviours driving CTV viewership in the UK, France, Germany, Italy and Spain. The study combines Samsung Ads’ own data on viewing habits with research from IPSOS to explore how different types of households perceive and use CTV.

The 2021 CTV Viewer

Commissioned Research

Our commissioned publications are carried out by VideoWeek Research and are based on quantitative and qualitative research. You can find more information about VideoWeek Research here.

The Future of CTV Advertising in Europe, January 2021

VideoWeek Guides

Our guides are not commissioned research but combine independent editorial with content from partners with a view to providing authoritative guides to key industry issues.

CTV Advertising Guide 2024 – North America
Video Advertising Guide 2024
The Future of Retail Media 2024

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