New Partner Research
Behind the Screens by Samsung Ads
For the very first time, Samsung have combined their unique TV and mobile data to provide unique insights into how consumers consume media throughout their day.
‘Behind the Screens’ provides an array of insights into the relationship between TV and phone consumption, how consumers are using their TVs, and the differences in TV and app usage across multiple European markets.
Simply click the download button opposite to access the findings.
New Partner Research
Behind the Screens by Samsung Ads
“Behind the Screens,” is an annual comprehensive analysis of evolving TV viewership and changing audience behaviours from Samsung Ads. As the largest first-party data set of Smart TV users across the EU5, the report takes centre stage in the evolving CTV conversation.
In this edition, Samsung have introduced an additional layer of Samsung mobile data, providing an even broader multiscreen perspective on the rapid changes in media consumption.
Simply click the download button opposite to access the findings.
