Research

31 July, 2020 

Research2021-12-06T16:43:40+01:00

Sponsored Research

Samsung Ads and IPSOS have launched new research, titled “The 2021 CTV Viewer”, looking at how viewing habits have evolved in Europe over the course of the pandemic.

The report explores the underlying views and behaviours driving CTV viewership in the UK, France, Germany, Italy and Spain.  The study combines Samsung Ads’ own data on viewing habits with research from IPSOS to explore how different types of households perceive and use CTV.

The 2021 CTV Viewer
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Commissioned Research

Our commissioned publications are carried out by VideoWeek Research and are based on quantitative and qualitative research. You can find more information about VideoWeek Research here.

The Future of CTV Advertising in Europe, January 2021
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VideoWeek Guides

Our guides are not commissioned research but combine independent editorial with content from partners with a view to providing authoritative guides to key industry issues.

CTV Advertising Guide 2022
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The Cookieless Future: Preparing for 2022
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Gaming and Advertising Guide
Gaming & Advertising Guide 2021
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