Smartclip has launched a new white paper titled “Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences”, designed as a comprehensive guide for advertisers interested in addressable TV advertising.
Based on smartclip’s data and interviews with European ATV experts, the white paper picks out the key challenges and opportunities in European ATV advertising.
Samsung Ads and IPSOS have launched new research, titled “The 2021 CTV Viewer”, looking at how viewing habits have evolved in Europe over the course of the pandemic.
The report explores the underlying views and behaviours driving CTV viewership in the UK, France, Germany, Italy and Spain. The study combines Samsung Ads’ own data on viewing habits with research from IPSOS to explore how different types of households perceive and use CTV.
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