We’re delighted today to be launching the CTV Advertising Guide for North America 2023. You can download your free copy here.
For years we’ve been covering the growth of connected TV advertising across Europe via our regular CTV Advertising Guide. But while so many technologies and trends reach European shores having started life across the Atlantic, the CTV market in America looks very different.
As such, we’re proud to launch the first edition of our CTV Advertising Guide focusing specifically on North America.
This guide lays out the current state of play in the CTV advertising market covering measurement, viewer behaviour, and planning, as well as newer developments such as deployment of retail data in CTV campaigns.
- A guide to the major CTV players’ offerings
- The state of play with CTV measurement
- Data on CTV viewership
- How to grow audiences on streaming services
- The factors driving buy and sell-side convergence in ad tech
- A landscape map for CTV advertising in the USA
VideoWeek would like to thank those who have partnered with us in the production of this guide: Finecast and BidsCube.