Video Viewability Standards Aren’t Fit for Purpose for OTT says IAS’ Astbury

Tim Cross 18 October, 2018 

There aren’t really any industry standards for over-the-top (OTT) measurement at the moment says Integral Ad Science’s director of business development Paul Astbury. As players across the industry work together to formulate these new standards, they need to account for OTT’s specific nuances and not just carry over existing standards says Astbury, with video viewability standards probably not being appropriate for OTT. In this interview Astbury also discusses how brands view OTT, and what they want out of OTT measurement. Filmed at New Video Frontiers 2018 in London.


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Tim Cross is Assistant Editor at VideoWeek. slot gacor 4d slot gacor togel pulsa slot88 akun pro thailand slot gacor 4d slot gacor slot gacor 4d toto slot situs toto slot5000 situs togel slot88 slot dana slot demo slot gacor situs togel situs togel slot gacor slot777 situs togel situs togel toto slot slot demo judi bola slot77 slot bonus slot deposit pulsa slot88 bandar togel slot gacor 4d slot gacor 88 toto togel situs togel bandar togel bandar togel slot gacor slot88 slot server thailand slot88 slot88 slot gacor slot gacor slot gacor slot88 bandar togel togel macau slot4d
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