Agency

19 04, 2024

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The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says “Don’t Fear Google, it’s Already Won”

17 04, 2024

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Flywheel Takes Centre Stage in Omnicom’s Growth Plans

16 04, 2024

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Video Made Up Nearly a Quarter of US Digital Ad Spend Last Year

15 04, 2024

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Are Publishers and Buyers Ready for the Demise of Third-Party Cookies?

12 04, 2024

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The WIR: Amazon Touts 200 Million Ad Reach on Prime, BuzzFeed Has High AI Ambitions, and ProSieben Begins Selling Off Non-TV Assets

11 04, 2024

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Tech Spend Rebound and AI-Driven Personalisation Drive Revenue Growth for Publicis

10 04, 2024

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WPP Signs Generative AI Deal with Google Cloud

5 04, 2024

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The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

28 03, 2024

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The WIR: Sony Launches FAST Channels in Europe, ProSieben Rejects MFE’s Proposal to Split its Business, and S4 Reports a Tough 2024

22 03, 2024

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The WIR: TF1 Plans International Streaming Launch, Disney Forges Direct Programmatic Paths with DSPs, and Apollo Bids $11 Billion for Paramount Studios

20 03, 2024

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Publicis Launches Revamped Retail Media Offering ‘Epsilon Retail Media’