Attribution Modelling is No Longer a Black Box Science says GroupM’s Simon Thomas

Tim Cross 17 October, 2018 

The growth of attribution modelling is helping advertisers better understand how different consumer touch points throughout a campaign contribute to driving a purchase. But while for a long time attribution modelling was a ‘black box science’, this is no longer the case as machine learning and AI improve, and as new companies enter the space says Simon Thomas, global director of audiences at GroupM. In this interview Thomas also discusses how the effectiveness of online video compared to TV, and what digital measurement is lacking today. Filmed at New Video Frontiers 2018 in London.


About the Author:

Tim Cross is Assistant Editor at VideoWeek. slot gacor 4d slot gacor togel pulsa slot88 akun pro thailand slot gacor 4d slot gacor slot gacor 4d toto slot situs toto slot5000 situs togel slot88 slot dana slot demo slot gacor situs togel situs togel slot gacor slot777 situs togel situs togel toto slot slot demo judi bola slot77 slot bonus slot deposit pulsa slot88 bandar togel slot gacor 4d slot gacor 88 toto togel situs togel bandar togel bandar togel slot gacor slot88 slot server thailand slot88 slot88 slot gacor slot gacor slot gacor slot88 bandar togel togel macau slot4d
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