Viewability Rates Are the Industry’s Dirty Little Secret says Spotify’s Danzis

Viewability rates, measured by the MRC’s standards, haven’t really improved over the past few quarters says Spotify’s global head of video monetisation Brian Danzis. But things look even worse when looking at the stats for the AVOC (audible and viewable on completion) standard. In this video, Spotify’s global head of video monetisation Brian Danzis discusses why low AVOC viewability rates are a problem, as well as why he thinks some broadcasters are getting ad loads wrong. Filmed at DMEXCO 2018 in Cologne.