Ad Tech

14 03, 2025

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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

13 03, 2025

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The Trade Desk’s First CTV OS Client Sonos Abandons its Hardware Plans

12 03, 2025

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Comcast’s ‘Universal Ads’ Takes a Novel Approach to Reaching Small Advertisers

11 03, 2025

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Week in Charts: Agentic AI Set to Disrupt Ad Buying, Reach Leans on First-Party Data, and Video Ad Spend Outpaces UK Digital Market

11 03, 2025

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Barb Plans Unification of CFlight and Advanced Campaign Hub into a Single Interface

7 03, 2025

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The WIR: ITV Reports Return to Ad Growth, WPP Invests in Stability AI, and IAB UK Forecasts Demise of the Traditional Media Funnel

7 03, 2025

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Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies

6 03, 2025

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RTL AdAlliance Launches Self-Serve AdManager for International Video Campaigns

4 03, 2025

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Week in Charts: Stagwell’s Mark Penn on IPG-Omnicom’s “Merger of Weakness”, MrBeast Plans Funding Round, and Netflix Forecast to Beat YouTube Revenues

28 02, 2025

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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

27 02, 2025

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The Future of Media is Based on AI, Not IDs, says GroupM CEO Brian Lesser