Ad Tech

27 01, 2023

• 

The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

26 01, 2023

• 

The Industry Reacts to DOJ Suing Google

24 01, 2023

• 

Data Clean Room Costs Pose Barriers to Implementation in IAB Survey

23 01, 2023

• 

The Ins and Outs of Virtual Product Placement

20 01, 2023

• 

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

19 01, 2023

• 

Video Drove Media Budgets’ Return to Growth in Q4

18 01, 2023

• 

Programmatic Advertising’s “Unknown Delta” Drops to Three Percent in Second ISBA/PwC Study

16 01, 2023

• 

Counting the Facts: Why Financial and Numerical Literacy is Increasingly Important for Advertisers

13 01, 2023

• 

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

12 01, 2023

• 

Belgium’s DPA Approves IAB Europe’s Action Plan for the Transparency and Consent Framework

10 01, 2023

• 

Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture