Ad Tech

7 05, 2021

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The WIR: ITV Forecasts 90 Percent Ad Revenue Growth in June, Buyers Shift Budgets from Broadcast to CTV, and YouTube Unveils New CTV Formats

6 05, 2021

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Reported IDFA Opt-In Rates on Apple Devices Range from 4% to 38%

5 05, 2021

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Cumbersome Workflows are Slowing Down Video Ad Campaigns

4 05, 2021

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Gaming Budgets Could Skyrocket if Games Can Close the Loop on Attribution

23 04, 2021

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The WIR: New Massive CTV Fraud Scheme Uncovered, Cedato Acquired by EX.CO, and Apple’s IDFA Changes Go Live Next Week

21 04, 2021

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YouGov Launches ‘YouGov Safe’, an Opt-In Data Marketplace Where Consumers Can Sell Their Data

19 04, 2021

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Sellers.json Explained

14 04, 2021

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LightBox Wants To Simplify a Fragmented CTV Market

12 04, 2021

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Why Europe is at the Heart of the Ad Tech Boom

9 04, 2021

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The WIR: IRIS.TV Raises $18 Million, DAZN Mulls Over IPO, and New UK Regulator Targets Tech Giants

8 04, 2021

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Agencies Are Betting Big on In-Game Advertising