Ad Tech

8 12, 2023

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The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

4 12, 2023

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How AI Can Boost the “Building Blocks” of a CTV Campaign

4 12, 2023

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Standardisation Represents a Big Revenue Opportunity for Publishers and Broadcasters

1 12, 2023

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The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

28 11, 2023

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Google’s PMAX Has Run Brands’ Search Ads on Porn and Piracy, claims New Adalytics Report

28 11, 2023

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How ACR Data Feeds into Omnichannel Buying

27 11, 2023

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AI Lets Advertisers Focus on Mid and Upper Funnel Creative Work

24 11, 2023

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The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

23 11, 2023

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TV’s ‘Inbetween Years’ Don’t Have to be Awkward

23 11, 2023

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Broadcasters Don’t Need to Fear Commoditisation in Programmatic Sales

22 11, 2023

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The ICO Gives Publishers 30 Days to Fix Their Cookie Consent Mechanisms