Measurement

14 02, 2022

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Why Narrow Contextual Targeting on YouTube Can Backfire

11 02, 2022

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The WIR: Google’s Won’t Kill Cookies Until UK’s Competition Watchdog Approves, TF1 Reports Strong Results for 2021, and IAB Launches Second Phase of Rearc

8 02, 2022

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Who Are the Challengers to Nielsen’s Throne?

7 02, 2022

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Innovid Buys TVSquared for $160 Million

7 02, 2022

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“Most Claims About Cross-Platform Deduplication are False,” says Simulmedia’s Dave Morgan

4 02, 2022

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The WIR: BT Sport Agrees to Launch Joint Venture with Discovery, Zuckerberg Tells Meta Staff to Focus on Video, and SkyShowtime Gets Green Light from Regulators

1 02, 2022

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International Advertisers Tap into Addressable TV for New Opportunities to Reach European Audiences

1 02, 2022

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CTV Ad Tech Business MNTN Raises $119 Million in Funding Round

28 01, 2022

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The WIR: Peacock Expands in Europe and Doubles its Budget, Google Releases Updates for FLEDGE, and Nielsen Accused of Costing Broadcasters $350 Million

4 01, 2016

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Video Ad Receptivity: TV Still Comes Out on Top

9 09, 2019

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How Zalando Fights Influencer Fraud #Video@DMEXCO19