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Ad Tech

Measurement

Tim Cross 24 September, 2019

24 09, 2019

The Shared Device Problem for TV Attribution Still Needs to be Solved

8 12, 2021

Can the Key to Ad Transparency be Found in Other Online Marketplaces?

3 10, 2012

Q&A with Phil Cooper, European MD for Brightroll

2 10, 2012

Comscore Adds Viewability to vCE for Video to Improve Integration with TV

31 08, 2015

2020 Vision: Forecasting Tomorrow’s Television Trends

17 09, 2012

Clutter, Creative and Context Beat Screen Size When it Comes to Brand Recall

14 08, 2015

WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza

27 09, 2019

The WIR: Digital Native Publishers Form a Video Ad Alliance, OpenAP Expands into Ad Trading, and Google Prunes its News Tab in France

15 12, 2021

CTV Ad Fraud is Set to Spike Over Christmas Period

2 10, 2019

MediaMath Wants to Rework Digital Advertising’s Economics to Encourage Publisher Transparency

2 07, 2012

Nielsen Acquire Brand Measurement Specialists Vizu

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