Viewability

6 06, 2018

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Advertisers Often Don’t Measure the Metrics they Claim to Value Most

25 04, 2018

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Only Three Percent of Marketers Find MRC Viewability Standard Reasonable

9 05, 2014

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Week in Review: Publicom Deal Collapses, Alibaba’s IPO, Turn Launches Programmatic TV

11 04, 2014

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Week in Review: Blinkx Accuser Compromised by Contract with Funders, US Digital Spend Over Takes Broadcast TV, TubeMogul Publishes List of Bot Sites

5 03, 2018

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TV Can No Longer Avoid The Viewability Challenge

8 10, 2015

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UK Video Advertising Grew 56 Percent to £292 million in First Half of 2015

6 10, 2015

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We’re Finally Getting There: True Cross-Screen Video Advertising Will Soon Be a Reality

29 11, 2018

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How Figaro Group is Getting 40 Percent of Digital Revenue from Video

12 03, 2015

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Viewability Could Become an Issue with Some In-feed Formats

1 03, 2017

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Meeting P&G’s Standards on Transparency Will Lift All Boats