Ad Tech

16 02, 2021

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How are In-Game Ads Being Measured Today?

20 08, 2021

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The WIR: Comcast and ViacomCBS to Launch Joint European SVOD, FTC Files a New Antitrust Case Against Facebook, and RTL Deutschland Set to Partner with Vodafone for Addressable Advertising

1 04, 2014

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Vdopia say Their Mobile Video Formats Deliver ‘Ten Times’ Higher CTR than Display

21 02, 2018

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AdSense Enables Automated Ad Placements with Auto Ads

20 02, 2018

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Tapad Launches ‘Customer Data Platform’ Alongside Rebrand

16 02, 2018

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The WIR: Criteo Records Strong Q4, Chrome’s Ad Blocker Goes Live, and COBA Warns Brexit Risks $1bn Annually in UK TV Investment

26 03, 2014

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TubeMogul Files for $75 Million IPO

14 02, 2018

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Facebook Just Moved the Goal Posts for Publishers, and Many Think Google’s About To. So What’s Next for Monetisation?

26 03, 2014

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AOL Unify Adap.tv, Adtech and Advertising.com Products in a Single Stack: ‘One by AOL’

25 03, 2014

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The CEOs of Ebuzzing and Teads Explain Why Their Companies are Merging Prior to Next Year’s IPO

9 02, 2018

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The WIR: Trinity Mirror Buys Express and Star for £200m, Twitter Reports First Quarterly Profit, and IAB Sees Promise in Blockchain for Video Advertising