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Analysis

Tim Cross-Kovoor 22 January, 2025

22 01, 2025

Netflix Says It’s Already Seeing the Benefits of Building its Own Ad Tech

15 01, 2025

BBC Dominated Christmas Viewing (but Squid Was on the Menu)

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Trade Groups Bristle as ASA Warns Brand Campaigns May Be Hit by UK HFSS Ad Ban

13 01, 2025

“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business

9 01, 2025

The Sell-Side View: Q&A with Kleinanzeigen’s Anna-Lena Mikoteit-Zerb

6 01, 2025

Paramount Builds Out “Unified Video Ad Product” as Channel 5 Revamps Streaming Service

19 12, 2024

“We’ll Look Back and Wonder Why We Doubted at All”: Media Buyers Weigh in on Live-Streamed Sports

18 12, 2024

In With the New: Eight Predictions for Media and Marketing in 2025

17 12, 2024

Advertising’s Road to Success Starts with the Right Wheels

16 12, 2024

“FAST Will Fall by the Wayside”: Analysts Give Their 2025 Predictions

11 12, 2024

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