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Ad Tech

Analysis

Tim Cross-Kovoor 23 April, 2025

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Is YouTube Undervalued in the CTV Conversation?

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The Industry Reacts: Google Keeps Cookies After All

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The Buy-Side View: Q&A with Boots’ Amy Caven

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Why Radio Could Be Key to Driving In-Car Video’s Success

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How Can We Bridge the Gap Between CTV Viewing and Ad Investment?

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Fuelling Emissions and Driving Change: Untangling Advertising’s Carbon Contribution

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Curation Can Help CTV Publishers Win Budget from YouTube

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Broadcasters Must Put Egos Aside When it Comes to Collaboration

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A Brief Timeline of Signal Loss

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How ACR Data Ensures Digital Dollars are Working as Hard as They Can

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“CTV Measurement is Less of a Headache Than It Was Two Year Ago”

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