Agencies

28 02, 2024

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Strength in Media, Mixed Fortunes in America: How the Big Four Agency Groups Performed in Q4

8 02, 2024

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Infusing Media with Creative is Helping Publicis Win Pitches

4 12, 2023

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Digital Video Fuels Recovery in Magna Ad Spend Forecast

15 11, 2023

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What are Industry Ad Spend Forecasts Predicting for 2024?

19 10, 2023

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UK Marketers Raise Media Budgets Anticipating Economic Downturn

3 10, 2023

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Generative AI will Level the Playing Field, but Agencies Will Retain Their Advantage

3 10, 2023

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Sir Martin Sorrell: AI Will Lead to “Wholesale Slaughter” in Media Planning and Buying Headcounts

29 06, 2023

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ISBA Announces Trial Launch of Cross-Platform Measurement Tool Origin

20 04, 2023

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IPA Bellwether Finds Mild Growth in UK Advertiser Budgets, but Forecasts Fall in Ad Spend This Year

28 02, 2023

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IPA Sees Improvement in Agency Diversity at C-Suite Level, but Pay Gaps Remain

19 01, 2023

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Video Drove Media Budgets’ Return to Growth in Q4