Agencies

29 04, 2025

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Why GroupM is Betting on AI Capabilities, Not ID Databases, as the Future of Data

16 04, 2025

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Omnicom’s John Wren Accuses Competitors of Spreading “Nonsense” About IPG Merger

15 04, 2025

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Publicis Says Data Acquisitions Protect It From Macroeconomic Turbulence

7 04, 2025

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Advertisers Look to Indies for Transparency in the Principal Media Era

3 04, 2025

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WPP Acquires InfoSum to Power its AI-Based Data Strategy

2 04, 2025

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Are Brand Safety Tools Fit for Purpose?

31 03, 2025

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Breaking Down the Barriers to CTV for Independent Agencies

20 03, 2025

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ISBA Believes Better Advertiser-Agency Contracts Can Help Promote AI Adoption

27 02, 2025

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The Future of Media is Based on AI, Not IDs, says GroupM CEO Brian Lesser

5 02, 2025

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Omnicom Reassures Clients in Pre-Merger Repitching Period

4 02, 2025

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“Silly Behaviour” in Pitches and an Approach from IPG: What We Learned from Publicis’ Q4 Earnings