Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising. By providing the ability to buy in a single market, Rakuten seeks to offer scale regardless of geographic area, the ability to run campaigns in context-rich environments, and to target relevant audiences.
In this video interview, Stuart unveils CTVision+, Rakuten’s trusted portfolio of premium content and brand-safe inventory from its CTV “publisher collective”. Filmed at TV Rise 2023 in Florence.
