Generative AI tools pose a threat to brand safety and suitability, making it easier to create misleading or dangerous content which brands don’t want to be aligned with. In order to combat this threat, it’s vital that there is greater transparency in terms of signals passed through supply chains, as well as more rigour across the industry says David Winstone, Trading Director UK at Channel Factory.
In this interview Winstone also discusses how big of a role contextual data can play in plugging gaps left by third-party cookies, and how Channel Factory is working with attention metrics. Filmed at New Video Frontiers 2024 in London.
