Advertisers Need to View CTV as More Than an Extension of Broadcast

Dan Meier 25 October, 2023 

Most ad tech providers are still looking at CTV as an extension of broadcast TV, argues DJ Agahi, Managing Director at Sabio. But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table.

In this video interview, Agahi explains the need to communicate this opportunity to brands and agencies, the cost incentives of CTV, and the creative capabilities available. Filmed at TV Rise 2023 in Florence.

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