Digital Tools Can Spark an Innovation Comeback for TV Sales Houses

Tim Cross 05 October, 2023 

Last year Virtual Minds announced the launch of Media Manager, a tool which bring digital programmatic trading tools to linear TV. This product is continuing to evolve says Tom Peruzzi, Virtual Minds’ CTO, adding tools for convergent TV sales with plans for one-to-one targeting capabilities to be added soon. This kind of technology allows TV sales houses to come off of defence, and return to being known as innovators and market shapers, as they historically have been.

In this interview Peruzzi describes Virtual Mind’s ambitions for Media Manager, and how broadcasters are using the technology. Filmed at VideoWeek Cologne 2023.

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About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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