As more streaming publishers and OEMs launch FAST (free ad-supported streaming TV) channels, IAB Tech Lab’s OpenRTB 2.6 helps ensure their ad breaks resemble the ad experience consumers and buyers expect from linear TV – while maximising publisher revenues.
“Every second has a revenue impact for a CTV publisher,” says James Wilhite, VP Product at Publica. “So we have to make sure that their podded breaks are maximised for yield, and creating the most bid density that they can in that allotted time slot.”
Wilhite joined us in Cannes to discuss the implications of OpenRTB 2.6, the issue of frequency, and the need for consumers to enjoy ad breaks without the frustration of duplication.
