Video Ad Spend to Outpace Social for First Time in 10 Years

Dan Meier 04 April, 2023 

When it comes to video, the TV screen is still prime real estate for advertisers – and with the CTV market set to reach $43-45 billion in next three years, ad budgets will flow more heavily to video than social media for the first time in a decade.

In this interview, Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, discusses the growth of CTV, how RTL caters for the shift to non-linear viewing, and the importance of local content to advertisers. Filmed at New Video Frontiers 2023 in London.

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