We Need to Address Concerns About Data Leakage says SpotX’s Siotis

Brands are increasingly wanting to use their own data to buy media across broadcasters says SpotX Europe’s general manager of supply Leon Siotis, but given what we’ve seen historically there are still concerns on both sides of the table around data leakage. In this interview, Siotis explains how SpotX is trying to help solve this problem, and gives his view on the ‘OTT (over-the-top) explosion’ we’re seeing in the US and in Europe. Filmed at New Video Frontiers 2018 in London.