Publishers Have no More Excuses When It Comes to Offering Video at Scale

One of video advertising’s main stumbling blocks has been the shortage of inventory. Whereas display ads were easily added to pretty much any page, video proved to be more problematic as many publishers focused their attention on running pre-roll ads on video content that was generated in-house. However, the new breed of in-feed video ads, which are sometimes referred to as ‘outstream’ video ads, have opened up new opportunities for publishers, as they can be easily embedded within articles, which still forms the vast majority of content produced online. Here Christophe Parcot, COO at Teads, explains his company’s ‘inRead’ product and why many publishers still need to rethink their approach to video advertising: