Seachange International work with many of the leading TV operators on multichannel video delivery (including TV) and monetisation. Clients include Liberty Global, Comcast Cable and the BT, so Seachange typically work at the level where customers often generate most of their revenue from subscriptions and through linear advertising. Here Harry Kloisters, VP of Business Development for EMEA, explains what Seachange’s clients are currently most interested in when it comes to monetisation: