While Twitter’s revenues have been hit by advertisers taking a step back over mis- and disinformation, marketers still need more sophisticated tools to control where their ads appear, says Dino Myers-Lamptey, Founder of The Barber Shop & Co-Chair at CAN GSD Advisory Group.
In this video interview, filmed at VideoWeek Horizons 2023 at Wellcome Collection, Myers-Lamptey discusses the risk of social media companies making money from views propelled by harmful content – particularly when the platform’s advertising tools cannot account for the provenance of that content.
