TV Out of Home, or TVOOH, offers sound-on TV content in out of home environments such as shopping malls, parks, and public spaces. But as TV content, it has to abide by TV-like measurement standards says Richard Hicks, Co-Founder and COO of C-Screens.
In this interview Hicks outlines the basics of TVOOH – what it is, how it’s measured, and what the value is to audiences and advertisers. Filmed at New Video Frontiers 2024 in London.
