Monetisation Models for OTT Content Aren’t Interchangeable

Media owners need to understand which business models work well for which types of content in order to thrive says Brian Golbere, SVP of technology at IPONWEB’s TV solutions group. For example, while some may panic that the sky has fallen for ad-supported linear TV, this business model is still proving successful for live sports and news content. In this interview, Golbere describes the thought processes he believes media owners should be going through as they decide how to make the most out of what they have. Filmed at New Video Frontiers 2019 in London.