Many Publishers are Falling Short on GDPR with Inadequate Consent Tools says IAB’s Hartsuiker

We’ve seen a wide variety of approaches to gaining consent under GDPR, with some publishers sticking with standard cookie-consent tools which assumes a user consents to use of their data if they continue browsing the website. The IAB has been examining these approaches as it’s deployed its Consent and Transparency Framework and Chris Hartsuiker, manager of privacy and public policy for IAB Europe, says some might be flouting the rules. In this interview Hartsuiker also explains why the IAB launched its framework, and how it might be adapted to new laws like the ePrivacy regulation and new data laws in the US. Filmed at New Video Frontiers in London.