New Pre-roll Formats Still Less Effective than In-stream says Sublime Skinz’s Andrew Buckman

Publishers have been finding ways to make traditional video ad formats like pre-roll more effective, with YouTube’s six second bumper ads a well known example. These new formats make for a better user experience says Andrew Buckman, managing director EMEA at Sublime Skinz, but they’re still not as effective as in-stream in terms of recall. Buckman also discusses the general benefits of in-stream advertising, and why in-stream has been more quickly adopted on mobile. Filmed in London at New Video Frontiers 2017.