In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses:
- His entry point in media and advertising
- How the broadcasters dealt with the transition to digital
- The rise of Netflix and its disruption to the industry
- The Atmosphere business model and its approach to measurement
- The challenges of straddling the line between OOH and CTV
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