In this week’s Week in Review: AppNexus and Microsoft launch programmatic team, Sky Deutschland and FreeWheel announce partnership extension and Turn announce lay offs. To receive weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
AppNexus and Microsoft Launch Programmatic Partnership
A new unit has been announced by AppNexus that will enable Microsoft sell all of its advertising inventory using programmatic media buying technology across 10 European markets. AppNexus also announced the formation of a new group, which has been tasked with differentiating Microsoft’s inventory and bringing it to market 100% programmatically through a combination of demand outreach, education, and enablement. AppNexus has also collaborated with Collective this week, with Collective building a solution on AppNexus’ open platform to increase their video-buying power.
Layoffs At Turn, Company Restructures And Moves Away From SaaS
Turn is restructuring and has laid off 57 of its roughly 400 employees, said company CEO Bruce Falck in an interview with Adexchanger. Client services and sales have reportedly restructured and business development, human resources, marketing, and several management layers have been pared back. No other layoffs are expected after this round.
Sky Extends FreeWheel Relationship to Austria and Germany
Video ad management company, FreeWheel, has announced that Sky Deutschland has chosen it to support the management of its digital ad inventory across its platforms in Germany and Austria. FreeWheel has said that Sky Deutschland will use FreeWheel’s Monetisation Rights Management (MRM) platform to optimise its placements across its video inventor.
Sky Invests in TV4 Entertainment
Sky has invested $0.3 million, via convertible debt security, in LA-based TV4 Entertainment (“TV4”). The channels are distributed across multiple online platforms in the US including Hulu, Amazon, Sony, Vimeo, YouTube, and Roku. TV4’s portfolio includes : DocComTV aimed at documentary devotees; All Warrior Network for fans of the warrior genre; Motorland, the Ultimate Champion Network and The Clarity Project, a channel exploring child illness. Ad-Spend is to Increase seven Per Cent in 2016.
TV and Online Video Ad Buying Are Converging
64 per cent of all online campaign media being purchased via upfront ‘guaranteed buys’ or via fixed price ‘open volume buys’, Videology’s Q3 ‘UK Video Market at a Glance’ report has shown. The report has also found that 83 per cent of campaigns impressions were delivered via video ad serving standard Video Ad Serving Templates, whilst 17 per cent were delivered by Video Player-Ad Interface Definition.
Videology Trade Desk and Tubemogul Singled Out as Excellent by Forrester
Videology, The Trade Desk and Tubemgul have been singled out as leaders by “The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015.”
Black Friday Online Mobile Spending Accounts For 60 Per Cent of Sales
Nearly 60 per cent of online traffic on Black Friday was from mobile spending, a report from IBM has found. The report also found that mobile sales tipped 40 per cent of all online sales coming from mobile devices.
U.S Households to Spend $95 Billion Online Over Christmas
Online sales in the U.S over Christmas are set to top $95bn thanks to a significant jump in purchases made on mobile devices, new Forrester research has predicted. As Black Friday and Cyber Monday both now cover numerous days, they are expected to provide a large chunk of the expected $95bn.
Eliminating Fraud, Infringed Content and Malware Could Save $8 Billion
The cost of internet fraudulent impressions, infringed content, and malvertising is costing the advertising industry $8.2bn a year, according to a joint report from the Interactive Advertising Bureau and Ernst & Young. The report shows that the money could be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain.
YouTube Makes Play for Movie and TV Streaming Rights
YouTube is seeking to acquire rights for streaming TV series and movies for its YouTube Red subscription service in order to compete with rivals such as Netflix and Amazon, according to the Wall Street Journal.
95 Per Cent of Video Ads Viewed on TV Publisher Sites
Nearly 96 per cent of video adverts are viewed on publisher websites relating to television, the latest infographics from StickyAds.TV has shown.
Active DTH Indian Subscribers Fall 1.4 Million
At the end of Q2, the total numbers of registered and active DTH subscribers were 78.74 million and 39.74 million respectively, the Telecom Regulatory Authority of India has reported. India registered 2.69 million additional subscribers during the quarter, but the active numbers had fallen.
Spectrum Allocated For Future Innovation
The international treaty governing the use of radio-frequency spectrum and satellite orbits has been signed by the The World Radiocommunication Conference 2015 (WRC-15), which has taken the decision that UHF spectrum will remain exclusively allocated to terrestrial TV services in ITU ‘Region 1’ well into the next decade. The WRC015 have concluded its deliberations as delegates sign the The Final Acts that revise the Radio Regulations.
South African Pay-TV Subscribers To Top 7 Million
Subscriber numbers for pay-TV in South Africa will reach 7.1m by 2018, new analysis from Dataxis has predicted. The report found that the total TV households across South Africa reached 11.7 million by the end of 2014, which is the equivalent TV penetration of 76 per cent.
37 Per Cent of French People Watch TV Online
More than one in two people own a smartphone in France, according to a new report published by The Electronic Communications and Postal Regulatory Authority (ARCEP) and the General economic council, CGE (Conseil général de l’économie). The report also shows that 37 per cent of French people watch TV online, and 35 per cent of the population own a tablet.
Chromecast Leads Global Streamer Market and Connected TV Shipments to Reach $53 Million
Google Chromecast has taken 35 per cent of the media streamer market for the fifth consecutive time, a report from Strategy Analytics has found. The same report has shown that global shipments of all Connected TV Devices reached 53 million units in Q3.
Retail to Drive Smart Home Sales
Standalone smart home hardware will exceed 300 million units in 2020, Juniper’s ‘Smart Home Ecosystems & the Internet of Things: Strategies & Forecasts 2015-2020’ report has predicted. The report has found that retail initiatives are likely to play a crucial role in driving smart home sales due to a current lack of consumer understanding of the smart home value proposition.
Netflix is in a Sixth of Dutch Homes
Netflix is now in a sixth of Dutch homes, according to analytics from the Telecomspaper Consumer Panel. This equates to around 16.7 per cent of all Dutch TV homes having a subscription.
Global Pay-TV Subscribers Increase By 1 Per Cent
The 100 leading pay-TV services in the informitv Multiscreen Index increased their combined subscriber base by 0.95 per cent in the third quarter of 2015. The services in the Multiscreen Index collectively account for around 380 million subscribing homes worldwide, and they gained 3.74 million subscribers in the quarter.
3.2 Billion Now Online
43.4 per cent of the global population, around 3.2bn people, are now online, new data from ITU’s annual Measuring the Information Society Report has found. The report also shows that mobile-cellular subscriptions have reached almost 7.1 billion worldwide.
Number of TV Homes Continues to Drop
Despite there being no significant changes in the coverage of traditional broadcast terrestrial, satellite and cable networks over the past year, the number of TV homes continues to fall, Ofcom’s Connected Nations Report (previously called the Infrastructure Report) has revealed.
Online TV Creates More Linear TV Viewers
The scope of online TV has created more linear TV viewers, and the appetite for new content among viewers is stronger than ever, according to ‘Conquering Content’, an annual study from Hub. The report highlights the importance for TV providers to offer a deep library of content, organised in a way that’s easy to use.
‘Cord Cheaters’ Reach 63 Per Cent
Cord-cheaters, which refers to the trend by cable/satellite subscribers who seek on-demand video content, and now linear TV, from third-party and OTT services as an alternative to their pay-TV provider’s offering, have reached 63 per cent of viewers, according to the quarterly ‘Video Trends Report’ from TiVo-owned Digitalsmiths.
TV Streaming Becomes Third Biggest Commitment
Behind sleeping and work, TV streaming has become the third biggest commitment for viewers, a survey from rovi has found. 52 per cent, over half of people surveyed, say they frequently plan their day around their favourite TV programs or other entertainment content.
Broadcasters Must Look Beyond Programmatic Say SpotX
Modern broadcasters have yet to realise the true value of ad placements within many of these opportunities, new data from SpotX has said. SpotX’s ‘Activating Cross-Screen Campaigns for Media Owners’ report has found that the task of monetising what was once a linear TV ad placement to the same, or even higher, value requires a platform with visibility over the entire ecosystem.
smartclip and HMS Media Solutions Partner
smartclip and HMS Media Solutions, have signed a cooperation agreement. Both companies have teamed up to allow even small and mid-sized TV operators to automatically connect to the smartclip addressable TV advertising platform.
This Week on VAN:
What’s In Your Site-List? Read more on VAN
Programmatic TV is Inevitable, Let’s Do it Right, read more on VAN
Broadcasters Must Look Beyond Programmatic to ‘Econometrics’ to Monetise Cross-Screen Video, read more on VAN
Ad of the Week: Vodafone, Terry the Turkey, Grey London
A turkey is for life, not just for Christmas. This advert from Vodafone struggles with the concept of killing off a feathered friend for our Christmas meal.
