For all of the talk of industry innovation and fads in digital advertising, the industry is often more conservative than some might think. With video advertising, the industry’s progress usually depends on companies who leave the rest of the pack to do things differently. At New Video Frontiers NYC, we celebrated some of the companies leading the charge in the US market. You can nominate for the London awards now, which will be open to even more categories and will recognise excellence on the buy-side (please note that these awards are not intended for ad tech vendors, but are for publishers, agencies, brands, broadcasters and pay TV operators).
Many thanks to our judging panel:
Phillip Fresen, Managing Director, Garros Group LLC
Lou Kerner, Manager, The Social Internet Fund
Alan Wolk, Senior Analyst, The Diffusion Group
Ramona Gonzales, Senior Analyst, Prohaska Consulting
Eileen Mulloy, Senior Analyst, Prohaska Consulting
Best Programmatic TV Strategy: Cablevision
As it’s early days for programmatic TV, we were flexible in how we allowed the judges to interpret this category and allowed them to include companies who were doing very different things in the space. So this award was for the company who has pushed programmatic TV forward the most, and Cablevision came out on top, fending off competition from Roku and Xaxis.
Paul Haddad, SVP & GM, Advanced Data Analytics, Cablevision, accepts the awards from judges Ramona Gonzales and Phil Fresen.
Best Video Publisher, Winner: TED
TED fought off competition from Bloomberg and About.com to take Best Video Publisher.
Best Publisher Innovation in Video: Bloomberg Media
Bloomberg Media was up against Refinery 29 and The Atlantic for best publisher innovation, and judges noted Bloomberg’s ‘B:Everywhere product, which allows advertisers to run the same creative messaging within the same commercial pods on linear TV, livestream OTT, livestream desktop and mobile devices.
Paul Marcum, Bloomberg Media’s Global Head of Video accepts the awards from judges Ramona Gonzales and Phil Fresen.
One of the best examples of Bloomberg’s work was on Zurich Financial’s Risk.
