Ad of the Week: St John Ambulance, ‘Save the Boy’, BBH London

This week’s Ad of the Week was produced by BBH London for St John Ambulance. The ad plays on the way in which many of us outsource the responsibility for first aid to others, in spite of the fact that spending just a little time learning the basics could save someone’s life.  The campaign also features an interactive film that explains how you can save the boy.