The ad was created by Ogilvy & Mather Sao Paulo for Brazil’s biggest selling energy drink, Flying Horse. Cat-Toast tells the story of a Brazilian garage scientist who is trying to find a solution to his village’s energy problems. As things stand, his electricity is powered by his buddy turning a crank, resulting in poor, the fan barely revolving, and poor music quality. However, our hero stumbles on a revolutionary new energy source created by he taping some buttered toast to a cat. Cat-lovers look away now.
