Programmatic

26 04, 2024

• 

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

25 04, 2024

• 

The Industry Reacts: Google Pushes Back its Cookie Deadline Once Again

19 04, 2024

• 

The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says “Don’t Fear Google, it’s Already Won”

18 04, 2024

• 

Impact Media Launches with Attention-Based Guarantee Model

12 04, 2024

• 

The WIR: Amazon Touts 200 Million Ad Reach on Prime, BuzzFeed Has High AI Ambitions, and ProSieben Begins Selling Off Non-TV Assets

5 04, 2024

• 

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

28 03, 2024

• 

The WIR: Sony Launches FAST Channels in Europe, ProSieben Rejects MFE’s Proposal to Split its Business, and S4 Reports a Tough 2024

22 03, 2024

• 

The WIR: TF1 Plans International Streaming Launch, Disney Forges Direct Programmatic Paths with DSPs, and Apollo Bids $11 Billion for Paramount Studios

15 03, 2024

• 

The WIR: Sunak Blocks Telegraph Sale, Thomas Rabe Announces RTL Exit, and BBC Goes FAST in America

11 03, 2024

• 

New Adalytics Report Tells a Story of an Industry Still Hooked on MFA

8 03, 2024

• 

The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling