Programmatic

13 01, 2025

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“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business

10 01, 2025

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The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

13 12, 2024

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

6 12, 2024

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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

5 12, 2024

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Google’s “Cookie Conundrum” Eroded Trust in Programmatic This Year

29 11, 2024

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The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools

28 11, 2024

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The Sell-Side View: Q&A with Axel Springer’s Miriam Zand

26 11, 2024

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Transparency Means “Many Things to Different People”

22 11, 2024

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

15 11, 2024

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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

8 11, 2024

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth