Unruly, a social video advertising company, has launched a real-time analytics dashboard which allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors. Unruly Analytics is based on the company’s own tech, which Unruly say has tracked seven years’ worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere. Unruly say the platform has been beta-tested by some of the world’s biggest advertisers and measures content from 1,300 brands across all verticals.
Twitter in Negotiations for TV Content
Twitter is close to reaching partnerships with US TV networks that would bring more high-quality video content and more premium advertisers to the social site, according to Bloomberg. Bloomberg say ‘people familiar with the matter’ confirmed the company has held talks with Viacom about hosting TV clips on its site and selling the associated inventory. Twitter is also discussed a content partnership with Comcast and NBC Universal.
