Here’s an overview of what has been happening in the video world over the last week, with highlights from the Guardian, Vidiro Analytics, Rockabox, Kantar Media, LiveRamp and Videology. To stay up to date and have the latest industry news and insights delivered straight to your inbox, sign up for the weekly VAN newsletter.
Ad Tech and TV Clashed and Converged at New Video Frontiers Says The Guardian
The worlds of TV and ad tech came together at New Video Frontiers, but the tension between the two industries was obvious according to The Guardian’s Chris Smith who reviewed New Video Frontiers.
Irish Start-Up Vidiro Launch Automated Classification Engine
Dublin-based Vidiro have launched an ‘automated classification engine’ that classifies video inventory according to standard IAB categories used to improve the contextual targeting of ads. Vidiro convert the audio in a video to text, beforer processing the text in an ‘IAB classifier’ which assigns the appropriate IAB category. Vidiro is show-casing its technology with the introduction of the ‘Sunday Report’ that will tell users what is trending contextually on YouTube.
Rockabox completes £3m Series A investment
Rockabox, a video distribution company, has raised £3 million to expand into new markets and develop its software-as-a-service platform. The Rockabox platform includes its ‘Shutters‘ technology, a HTML5 content media format that enables brands to synchronise video content with brand messaging, interactive features and ecommerce functionality.
Kantar Media and Twitter Partnership Extends to Continental Europe
Kantar Media have extended their strategic alliance with Twitter to include Spain. The measurerment company will now develop a suite of tools to support planning and analytics for the TV industry in both the UK and Spain.
LiveRamp Partner with Videology
LiveRamp, a data management company, have partnered with Videology on a server-to-server integration that will allow advertisers to use their first-party data for both RTB and reservation-based campaigns. “First-party data will play an integral role in the future of addressable video advertising. But the ability to activate it quickly, at scale, and in line with the way that customers are using media is often the missing link,” said Scott Ferber, Chairman and CEO, Videology. “The ability to combine advertisers’ proprietary data with the tried-and-true planning strategies of television is a huge advancement for marketers.”
