Europe

5 03, 2021

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The WIR: Roku Acquires Nielsen’s Addressable Advertising Business, DoubleVerify Uncovers ‘SneakyTerra’ CTV Fraud Scheme, And ViacomCBS Launches Paramount+

26 02, 2021

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The WIR: Digital Turbine Buys AdColony for $400 Million, SevenOne Media Adopts NBCU’s CFlight Measurement Standard, and AT&T Offloads DirecTV

24 02, 2021

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How Infighting and Lobbying have Stalled the EU’s ePrivacy Regulation

19 02, 2021

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The WIR: Roku Commissions Original Content, Facebook’s Australian News Blackout Sparks Backlash, and EU and UK Near Data Adequacy Deal

17 02, 2021

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Europe’s Top Court Could Boost Addressable TV Advertising in Germany

12 02, 2021

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The WIR: TikTok’s Sale to Oracle and Walmart Shelved, IPG Predicts a Return to Growth, and Viant Stock Rockets After IPO

11 02, 2021

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How Magnite and SpotX will Challenge for CTV’s Crown: Q&A with Michael Barrett and Mike Shehan

5 02, 2021

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The WIR: RTL Considers Selling M6, Most Businesses Aren’t Ready for Post-Cookie Era, and DoubleVerify Uncovers a Massive New CTV Fraud Scheme

5 02, 2021

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Magnite to Acquire SpotX for $1.17 Billion

4 02, 2021

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Brands Advertising on Reddit Need to Take the “Dinner Party Approach”

2 02, 2021

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January’s Hiring Spree for Media & Advertising Gives Hope for 2021