The discussion across panels at this year’s New Video Frontiers showed that programmatic is no longer on TV’s periphery, says Paul Gubbins, Head of CTV Strategy & Marketing at Publica by IAS. This is a marked change from just a few years ago. But there are still discussions to be had around how to combine the best of traditional linear with the precision of digital advertising.
In this interview, filmed at NVF 2024, Gubbins discusses how Publica approaches this challenge.
