The basic elements of CTV can be aided by the use of AI, according to Alexis Wrightson, Lead Product Marketing Manager at Quantcast. Humanising AI could be key to improving all aspects of the building blocks of CTV, including supply, creative, audience and measurement.
In this video interview, Wrightson speaks about AI helping to personalise creative messaging, the importance of audience consumption habits, and the connection of data signals to improve measurement capabilities. Filmed at Roadmap 2023 in London.
