Roku UK Launches New Content Discovery and Personalisation Features

Jamie Farr 29 November, 2023 

Roku, a US-based smart TV and streaming company, announced the launch of three new features to their UK user experience. What To Watch, Continue Watching, and Save List, will roll out to Roku streaming players and Roku TV models in the coming weeks.

The What To Watch feature provides user access to personalised recommendations based on popular content, subscriptions, and their own viewing habits. Located in the navigation menu of the home screen, the feature will produce suggestions for viewers from the variety of services Roku hosts, including Channel 4, Disney+, ITVX, Netflix, Prime Video and My5.

Continue Watching gives users a single location to jump back to the the content they are watching, a common feature in most apps that Roku is positioning in-platform for ease of access, built in to the What To Watch feature.

Save List, also located within What To Watch, provides a destination for users to quickly access content they have tagged to watch later. Movies and shows across the Roku platform can be added to this list for users to store the content they want to stream.

Sally Nelson, Director of UK Product Growth at Roku, said, “Roku’s intuitive home screen means our customers can connect with the content they love, and offer more ways to discover new content and entertainment with ease.”

Richard Halton, Roku UK Director, added, “Users benefit from a more personalised content experience, content partners gain broader exposure and opportunities, and marketers enjoy a highly targeted marketing environment with the upcoming launch of our content discovery features.”

The three new features are the latest updates from Roku following the release of the Roku Streaming Store earlier this year, part of a period of growth in the UK for the company which has seen new partnerships secured in relation to sales of Roku operating system-powered TVs.

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