Buyers are increasingly taking an omnichannel approach to campaign planning, and are looking at different data sources which can help them do this more effectively says Steve Broadhead, MD EMEA at Nexxen. One fruitful data source is automatic content recognition (ACR) data from smart TV sets, which can help buyers understand who is watching what, and how to find hard-to-reach audiences.
In this interview Broadhead also discusses Nexxen’s approach to measuring and optimising for attention, and how the industry is approaching sustainability. Filmed at VideoWeek Roadmap 2023 in London.
