The past 12 months have seen a push for supply path optimisation (SPO), as both the buy and sell side look to consolidate the number of partners they work with. Sam Wilson, Managing Director CTV EMEA at Magnite, expects that trend to accelerate in the year ahead.
In this video interview, Wilson explains the logic behind SPO, its role in maximising yield for publishers, and Magnite’s CTV offering. Filmed at TV Rise 2023 in Florence.
