The prevalence of fraud in CTV advertising poses a major challenge for the industry, but there are tools out there to verify the legitimacy of inventory.
“The most important thing is that buyer and seller use the same anti-fraud solution,” says AdsGard CEO Daniel Kalinovskij, “so they can be on the same page and avoid discrepancies.”
Kalinovskij joined us at the VideoWeek Villa in Cannes to discuss the rise of CTV fraud, the disintermediation of ad tech vendors, and the value of Cannes for an SSP.
