Emerging technologies such as AI are cutting a course through some tough market conditions, says Hamish Davies, Global Chief Growth & Marketing Officer at Wavemaker.
The GroupM agency is hoping to make consultancy services 25 percent of its revenue this year, covering all areas from addressability and programmatic to data and e-commerce.
“There isn’t a single client on our portfolio now that doesn’t have some higher order needs,” says Davies. “The old days of just planning and buying for TV and core media just don’t exist any more.”
Davies joined us at the VideoWeek Villa in Cannes to assess the state of the market, key growth areas, and how addressability creates a win-win for clients and consumers.
