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The VideoWeek Guide to DMEXCO 2022

Dan Meier 13 September, 2022 

There’s just one week to go until DMEXCO kicks off in Cologne, and between the exhibition centre, conference venues and beerhalls, video is sure to make its presence known. For ease of navigation, the following guide pulls out the video and TV highlights taking place at DMEXCO 2022.

VideoWeek is partnering with the event to bring you the latest news and views from the exhibition floor, in partnership with Habu, Publica, Publieurope, Pluto TV, Mediarithmics, Vevo and WebAds. We will be filming video interviews from the event, moderating sessions on stage and covering all the industry updates as they happen.

Coming Soon: The CTV Advertising Guide 2023 

At DMEXCO we will be launching our fourth annual CTV Advertising Guide, produced in collaboration with Habu, Publica, PubMatic, ShowHeroes Group, Samsung Ads, Warner Bros. Discovery, Samba TV, Roku, Finecast, Pluto TV, Equativ and FreeWheel. Covering topics ranging from sustainability and transparency in CTV to identity, live commerce and brand safety, the CTV guide breaks down the challenges, changes and opportunities that lie ahead. It will additionally feature industry maps for the CTV and OTT advertising market in the UK, France, Germany, Spain and Italy. Pick up your copy from trade press stands around the exhibition centre, or download the guide at videoweek.com.

VideoWeek@DMEXCO

VideoWeek will also be hosting a networking dinner at the famous FRÜH am DOM on the evening of September 21st, featuring the finest German food and drink, and even finer company from the video advertising industry – the perfect place to relax and unwind after what is sure to be a busy first day of the exhibition. Please get in touch for information on tickets and partnerships.

Conference Highlights

Among the many highlights for a video and TV audience, our editor Vincent Flood can be found at the Blue Stage on day 2, firstly at noon with a discussion about innovative approaches to measurement in the TV market alongside LiveRamp’s Jay Prasad. Then at 13.00 Vincent joins a panel of experts, including Gregor Fellner from Rakuten Advertising and Carol Starr of Pluto TV, discussing how to make the most of a new era of TV advertising.

Other sessions around the conference cover topics including contextual targeting, the rise of TikTok, and how advertisers can continue to reach younger viewers and cord-cutters – featuring speakers and panelists from the likes of BBC News, Integral Ad Science and The Trade Desk. The list below should help our readers navigate the bustling exhibition centre:

Day 1: Wednesday September 21st

10.30, MC 8A: Video has saved businesses during the pandemic – learn what it has to offer for challenges ahead! with Dr. Ingo Hofacker (movingimage)

10.30, MC 7A: Bridging TV and Programmatic: finally overcoming the silo! with Marin Curkovic (AdScanner), Sven Stühmeier (Vodafone) and Thomas Park (Adform)

11.15, MC 8B: How to reach the Cord-Cutters? with Christian Russ (Samsung Ads), Oliver Knappmann (Zattoo), Güldag Prange (Seven.One Media), Jens Pöppelmann (SQL Service GmbH) and Sascha Dolling (MediaPlus)

12.00, MC 7B: Build Innovative Data Bridges like Leading Market Players: The Interplay of Data Clean Room and Identity Solutions with Joern Strehlau (European netID Foundation), Christopher Reher (Axel Springer All Media), Mathias Damm (1plusX), Arne Steinmetz (Ad Alliance) and Alexander Ermisch (MediaMarktSaturn)

12.00, MC 8B: The Power of Digital Video with Thomas Korf (GroupM), Gregor Fellner (Rakuten Advertising), Björn Radau (Teads), Stefanie Leonardi (ShowHeroes Group), Fabian Burgey (smartclip/RTL) and Dr. Martin Apeler (Mindshare)

12.10, Start-up Stage: Leverage the power of AI-generated videos for increased sales and more customers with Julia Leduc and Kay Law (Anymate Me)

17.00, Red Stage: Attention Economy with Caroline Hugonenc (Teads)

17.15, MC 6A: Decoding TikTok with Alisa Sljoka and Philip Papendieck (Intermate.Group)

17.20, Media Stage: Kids, have a look at that! How to attract younger generations to traditional media with Tatjana Biallas (FUNKE Medien Niedersachsen), Holger Volland (brand eins), Moritz Zimmermann (Hessischer Rundfunk) and Jeremy Skeet (BBC News)

18.oo, Red Stage: How can brands be credible in their climate communication? with Anna Alex (.planetly), Dr. Wolfgang Gründinger (Enpal) and Emma Newman (Pubmatic)

Day 2: Thursday September 22nd

11.00, Red Stage: Better than contextual: Innovating to create privacy-first targeting that works with Evan Hills (Dstillery), Melinda Han Williams (Dstillery) and Frank Puscher (Speakersdelight)

12.00, Blue Stage: True Fluidity and innovative measurement will unify the TV market & create the proper value exchange with Vincent Flood (VideoWeek) and Jay Prasad (LiveRamp)

12.00, MC 8A: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers with Andrew Hayward-Wright (SeenThis)

12.20, Red Stage: It’s time to opt-in and pioneer the Future of Identity with Philippa Snare (The Trade Desk) and Frank Puscher (Speakersdelight)

13.00, Blue Stage: The Future Of TV Is A Creative Future – How To Make The Most Of The New Era Of TV Advertising with Constanze Gilles (Zattoo), Gregor Fellner (Rakuten Advertising), Vincent Flood (VideoWeek), Malte Hildebrandt (Screenforce) and Carol Starr (Pluto TV)

14.30, Red Stage: Sustainability in Digital Advertising with Csaba Szabo (Integral Ad Science)

15.30, Start-up Stage: How QR Codes Are Bridging the Gap Between the Smartphones and Television with John Egan (Flowcode)

16.30, MC 8A: Moments Are The New Cookies with Raman Sidhu (Verve Group) and Kate Foreman (Getty Images)

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2022-09-13T13:56:03+01:00

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Reporter at VideoWeek.
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